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Michigan Women's Marketplace

MWM is a non-profit women’s business center and community, offering a directory of women business owners, access to business organizations, a calendar of events and a training center.

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Live and recorded sessions on a variety of business topics

Links & Resources

This section is filled with a variety of resources on business topics to help you manage and grow

Business Tools

Free downloadable tools to help you work on your business

Business Tools

Whether you are thinking about going into business or are trying to implement growth strategies there are tools to help get your thoughts moving forward.

Business Planning and Financial Tools: Understanding the Numbers workbooks that are great for start – up businesses. They offer planning and goal setting business tools that help you put together the start of a business plan. Plus they downloadable and fillable, so that you can set your own pace of learning.

Additionally there are business tools to help you grow your business, they are all free of charge and available for immediate download.

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  • This workbook helps with the decision-making process of whether to venture into business and guides the entrepreneur through the actual planning and development of a business plan. This workbook are available at no charge.
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  • This workbook is designed to help the non-financial business owner understand how to put together financial statements and how to analyze and use this information to more effectively run a business. Plus how to put together a winning loan package; that include financials and projections. This workbook are available at no charge.
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  • When a business owner is looking to develop new business, the Great Lakes Women’s Business Council Women’s Business Center annually holds an event called Leadership Institute for Women. The theme for the 2016 was “How to Create Uncontested Market Space and Make the Competition Irrelevant”.

    The markets referred to as ‘red oceans’ represent saturated markets. Opportunity for growth is rare because so many stakeholders are involved, fiercely battling to widen their share of the market. The markets referred to as ‘blue oceans’ represent new domains where business can develop alone, with very little (or no) competition, thanks to radical innovation. Download the Growth Goals Scorecard to help you plan and track your progress.

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  • The Company SWOT is a very useful excercise in taking a gage on where your company stands once a year. It is good for the business owner, as well as for key employees. Each person should do on their own and then debrief together, you will be amazed at the data that is put together. Your strengths should confirm will you are successful and your threats should point out where you need to work on your company. Help leverage them to opportunities.
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  • he Sales and Marketing Goals was put together in order to help make your marketing planning efforts a little easier. It’s easier figuring out what you want to say, promote and feature, when you know what the goals are. Click here to download the form, you are able to fill in using your company and save a copy to your computer
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