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Michigan Women's Marketplace

MWM is a non-profit women’s business center and community, offering a directory of women business owners, access to business organizations, a calendar of events and a training center.

Directory

Recorded Webinars

Impact Through Influence: Become Even More Valuable At Work & With Clients

Presented by Nicole Wipp, Wipp Enterprises, LLC.

If your personal communications aren’t consistently catching your team, leaders, and target customers’ limited attention, shaking them out of their apathy, and compelling them to take action before they move on to something else -- nothing else matters! Your ability to influence is an essential component in your success. So how do you become even more confident in your communications, to get the results you want? In this short, power-packed online workshop, discover: •the science of what makes YOU uniquely valuable; •two scientifically proven ways to influence others (without being overbearing or obnoxious) •the one (least-understood) thing you must always do in order to be valuable to others •understand the biggest hurdle facing you in having your voice heard in the workplace (and what you can learn from psychology & philosophy about how to change it) •the three crucial elements to every persuasive presentation or conversation; •three influence “killers”, •and two powerful ways to keep leveling up! Click here to register

Financial Planning for Women

Presented by Maya Brill, VP, Senior Wealth Planner for Wealth Management of Comerica It is critical that women know how to save, invest, and plan for their future. We differ from men in many ways – we tend to earn less than our male counterparts, live longer and take less risk with our investments. In order to secure our financial future, we need to educate ourselves about all the aspects of financial planning. This Webinar will guide you through identifying your retirement goals and how to best reach them, tax implications of various saving vehicles, and estate and business succession planning. All of which will be done with an emphasis on the unique issues that women face making financial education of the utmost importance. Click here to register

Become a Game Changing Marketer in 30 Days - Follow These Seven Steps to Develop a Marketing Plan and Make Success Happen

Presented by Debbie Fliehman, MSMC, MBA, President, Creative Technical Resources, Inc. Accelerate your journey along a marketing plan learning curve with actionable steps you can implement today. You will learn to organize a team, develop purpose statements, create a corporate identity, identify customer opportunities, select marketing activities, prepare a budget, and implement and evaluate your marketing plan. Click here to register

MeL Business Resources from Gale Webinar

Presented by Andrea Rzepa, Senior Training Consultant for Gale-Cengage Learning

In this webinar, we will discuss the robust Gale business suite provided through the Michigan eLibrary. In this suite, you will: 1) find legal forms to support your business, 2) information to plan, fund, and manage your small business, 3) market information to better understand your industry, and 4) community demographic information which will allow you to run reports to target the appropriate consumers and pull marketing lists. Click here to view recording

Don’t Lose Your Competitive Advantage: Protecting Your Trade Secrets and Client Relationships

Presented by Alari K. Adams, Esq. of AISquared Legal Group, PLC

It is critical that women know how to save, invest, and plan for their future. We differ from men in many ways – we tend to earn less than our male counterparts, live longer and take less risk with our investments. In order to secure our financial future, we need to educate ourselves about all the aspects of financial planning. This Webinar will guide you through identifying your retirement goals and how to best reach them, tax implications of various saving vehicles, and estate and business succession planning. All of which will be done with an emphasis on the unique issues that women face making financial education of the utmost importance. Click here to register

Prepare your Pitch for the 5th Annual B2B in Battle Creek by Kellogg Supplier Diversity

Tips on how to make the most of a match maker event!

If you are planning on attending any type of match maker event to generate business. Then this recorded webinar is right for you. Invest in yourself to listen the Kellogg Supplier Diversity professional that that will focus on preparation, planning and what to expect at the afternoon event. Click here to view recording

Common Negotiation mistakes and how to avoid them!

Learn how to negotiate to get more of what you want!

If you have negotiated a deal and thought, “I could have done better,” then it’s time to move from average to expert negotiator. Penny shares insider negotiation know-how she gained over her 20-year career in procurement. Using her rich repertoire of intriguing experiences she teaches you how to:

  • Respond to the “take-it-or-leave-it bully.”
  • How to base that plan on the unique purpose, values and strengths of your business
  • Retain your negotiating power regardless of who makes the first offer.
  • Improve your negotiation
Click here to view recording

Business Golf for Women

Learn how to leverage Golf as a growth strategy!

This webinar is presented by Fox Hills Golf and Banquet Center that is located in a beautiful countryside setting between Plymouth and Ann Arbor. This woman owned business sports 63 holes of golf making it the largest single golf facility in Southeastern Michigan. Click here to view recording

Social Media 101: The Basics

Join us for a Summer Webinar Series to help you to develop your holiday marketing plan for 2017.

Social Media 101: The Basics This webinar will show you the value of using social media to reach your customers and prospects – plus how it can drive repeat business from your current customers, and how it can lead to new customers or members!

Your presenter for this webinar series is Tamara Jaros of Spark Your Leads, a boutique of digital marketing solutions for the small business owner focusing on lead generation.

Tamara also serves a dual role with Constant Contact, as an Authorized Local Expert and Local Product Trainer.

Click here to view recording

Great Lakes Women's Business Council: Maximizing Your Certification

Getting started is step one.

In a one-hour webinar learn how to maximize the impact of your certification. Learn how to create a strategy to obtain and cultivate corporate relationships. Learn best practices from an experienced certified woman business enterprise as well as the corporate view and value of certification from a Supplier Diversity Leader.

Click here to view recording

The Myth, Build It And They Will Come

Presented by: Lisa O'Connell & Tamara Jaros

Learn how to generate more sales revenue by avoiding myths and facing facts to close more sales, shorten the time to close, and using what you know about the value you provide your customers!

Click here to view recording

Social Media Time Savers

Presented by: Tamara Jaros

Do you know 43% of small businesses dedicate six or more hours per week to social media? While it’s important to engage to social visibility and key connections online, We all want to do more in less time.

This section will help you save time at get back to what you love to do - running your business or organization.

Join us and learn the latest time savers and best practices from constant contact Authorized Local Expert, Tamara Jaros. Participants will learn:

  • Tips for saving up to ten hours a week managing your social media
  • Simple ways to find usable, relevant content for your post
  • How to integrate your social media into sale promotions and events
  • Best practices, business builders and more...
Click here to view recording

Strategic Planning for your Business

Presented by: Ellen Patnaude & Tamara Jaros

Come take the first step toward creating and executing a plan that will deliver results, and faster than you might think. In this seminar, you will learn:

  • A one-page Strategic Plan format that has been used effectively by thousands of business owners
  • How to base that plan on the unique purpose, values and strengths of your business
  • How to focus on the improvements that will make a meaningful difference
  • The basic habits necessary to execute and refine the plan on an ongoing basis so you deliver the results you need

Don’t let another day pass without taking action to clarify and execute Your Strategic Plan. Join us for this exciting seminar!

Click here to view recording

Hire To Drive Business

Learn how to hire the right people first!

A business is only as good as the people behind it. Felicia Harris of El Shaddai Consulting is our presenter for this great webinar and will show you how to recruit and retain a workforce that’s up to the task at hand. This webinar will address numerous issues related to talent management, your role in leadership, the importance of fostering innovation, various aspects of employee relations, workplace wellness, and ever-shifting employment laws and regulations. With key discussions about the multi-generational workforce and whether to hire for talent or experience, this webinar offers unique insights into the challenges faced by today’s entrepreneurs. Click here to view recording

Time Management Tips and Productivity Hacks for Successful Entrepreneurs

Time is a lot like money, with one important difference. While we can choose to save or spend both of them, we just can't make more time. What would you do if you had more time? How would you spend it? How can the way you spend your time make you a happier, more successful business person? Join us for a fun, laid-back webinar with Lara Galloway, author, speaker and business coach for entrepreneurs where she shares:

  • 5 Ways You Keep Wasting Your Time (that you might not even realize you're doing)
  • 10 Productivity Hacks (so you get more done in less time)
  • One Simple Mindset Shift to Go From Overwhelmed and Stressed Out to Feeling Accomplished and Relaxed
  • Everyone who attends the workshop will receive a downloadable worksheet to complete during this interactive workshop. Bring your questions, your challenges and your goals with you and get support from a top work/life coach so you can finally enjoy the way you spend your time. Click here to view recording

    Recorded Webinars - HR Department

    • What exactly does it mean to be "certified as a WBE"?

      WBE (Women's Business Enterprise) is an independent business concern that is at least 51% owned and controlled by one or more women who are U.S. citizens or Legal Resident Aliens; whose business formation and principal place of business are in the US or its territories; and whose management and daily operation is controlled by one or more of the women owners.
    • How to Hire and Manage Virtual Employee's

      WBE (Women's Business Enterprise) is an independent business concern that is at least 51% owned and controlled by one or more women who are U.S. citizens or Legal Resident Aliens; whose business formation and principal place of business are in the US or its territories; and whose management and daily operation is controlled by one or more of the women owners.
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